Adapting to the need of the hour during the pandemic, in April 2020, we launched AVID Online – a virtual further learning campaign on our social media platforms for our followers to engage with a range of varied topics across the breadth of the arts. Our eclectic faculty of experts, thought leaders, practitioners and innovators shared their learnings, expertise and knowledge digitally through tailored content for AVID’s online community and beyond. In collaboration with long-term and new partners, we have since dimensionalised the campaign by re-introducing our existing offline formats and IPs and enhancing them for digital engagement. We have taken our content LIVE with engaging masterclasses and virtual panel discussions and built robust tangential campaigns and series in support of worthy causes and highlighting topical issues. This series of diverse online conversations and sessions opened a world of tips, tricks, references, and further learnings all in the comfort of home!