Social media has become one of the most powerful ways to build credibility, share expertise, and create meaningful professional opportunities. Yet, many people approach it reactively, posting inconsistently, chasing trends, or relying on AI to produce content that feels generic rather than authentic. The challenge is creating the right content, consistently, with a clear purpose.
In the sixth edition of Avid
Learning's Upskill Series, Author and Director, Scratch
Content, Sapna Gupta, will lead participants on how to use
generative AI as a strategic planning partner to build a sustainable content
calendar across LinkedIn, Instagram, and YouTube. The workshop will focus on
discovering original ideas from participants' own experiences, selecting the
right content formats, understanding platform-specific algorithms, and using
generative AI, not as a shortcut, but as a way to think more clearly about what
to say and when to say it.
Join us to build a thoughtful social media strategy powered by AI but driven by
your own voice.
Highlights
● Generating content ideas using AI by uncovering stories only you can tell
● Deciding between content formats and creating a schedule (blogs, statics, carousels, videos)
● Planning frameworks built around your work-life and schedule
● Understanding the fundamentals of social media algorithms and what is genuinely rewarded on each platform
● Hands on: creating your ‘about’ section to reflect your goals and telling your audience exactly why you're worth following
● This session focuses on planning, not production, and participants will leave with a calendar and a strategy, not a set of edited videos.
Sapna Gupta Named the ‘Creative Entrepreneur of the Year’ at the Women Entrepreneurship Conclave and Awards 2022, and featured on the World Marketing Congress’ list of the Most Influential Content Marketing Professionals of 2024, Sapna is an entrepreneur and generative AI advocate. She is the author of Staged, a book on India’s live entertainment industry. As Director of Scratch Content, she helps enterprise brands build impactful internal and marketing communication strategies and develop a powerful presence on LinkedIn and other social media platforms. Her work helps brands communicate with impact, at scale. Over the years, she has delivered workshops on the evolving role of communication, the strategic use of social media, and the integration of generative AI. Alongside speaking, teaching, and leading Scratch Content, Sapna remains deeply engaged in social initiatives and sustainability projects.
Read moreSocial Media Influence with AI: Finding Your Voice in a Changing Digital Landscape
The way we create content has changed dramatically over the past few years. Artificial intelligence has quickly become part of everyday workflows, helping people brainstorm ideas, write captions, edit videos, and even plan entire campaigns. While these tools make content creation faster and more accessible, they also raise an important question: in a world where everyone has access to AI, what makes your content stand out?
The answer lies in authenticity.
As part of the Avid Learning Upskill Series, Sapna Gupta, Founder of Scratch Content, brings together strategy, creativity, and technology in a workshop designed to help participants understand how to use generative AI for social media content without losing their unique perspective. Rather than treating AI as a shortcut, the session explores how it can become a thoughtful creative partner—one that supports ideas instead of replacing them.
Whether you're a business owner, content creator, freelancer, student, or marketing professional, the workshop offers practical ways to navigate today's evolving digital landscape with greater confidence.
Social media platforms are constantly changing. Algorithms evolve, audience preferences shift, and new formats emerge almost overnight. What worked a year ago may no longer deliver the same results today. Understanding these shifts has become just as important as creating good content.
This social media algorithm workshop Mumbai takes a closer look at how platforms reward meaningful engagement and consistency over viral moments. Participants will explore ways to build smarter content strategies instead of simply chasing trends. From AI strategic planning for Instagram to insights inspired by YouTube content strategy training Mumbai, the session focuses on creating content that remains relevant long after it's published.
Alongside platform strategy, the workshop also explores the growing importance of personal branding strategy with AI. Today, professionals across industries are building communities around their expertise rather than just promoting products or services. AI can make research, planning, and content development more efficient, but the ideas, experiences, and perspectives behind that content must always remain personal.
The workshop also examines practical ways to build LinkedIn influence using AI, helping participants create thoughtful, credible content that reflects who they are and what they bring to their professional communities. The emphasis is not on producing more content, but on creating better conversations.
Drawing on years of experience in social media marketing, Sapna Gupta shares approaches she has developed through her work at Scratch Content, where storytelling and strategy go hand in hand. Participants will be introduced to authentic content creation frameworks that make it easier to stay consistent without sounding repetitive or formulaic. The session encourages experimentation, thoughtful planning, and the confidence to let technology support creativity rather than define it.
Hosted at Essar House, this workshop is part of Avid Learning's continued commitment to making contemporary ideas accessible through meaningful learning experiences. As a non-formal education certificate workshop Mumbai, it creates opportunities for professionals and lifelong learners to develop practical, future-ready skills in an engaging environment.
Participants will also receive recognition through ISO certified professional upskilling courses, reflecting the value of continuous learning in an increasingly digital world.
AI is undoubtedly shaping the future of content creation, but the most memorable stories will always be rooted in human experience. This workshop reminds us that while technology can help us work faster, authenticity, curiosity, and meaningful connections remain at the heart of lasting social media influence.
