03
Jun 2025
2:45 PM to 4:15 PM
Drama Workshop
Mayoor Private School, 42th St, Al Wathba South, Abu Dhabi- UAE
Have you ever lost track of time while listening to someone speak? A voice that pulls you in. A story that unfolds one layer at a time. A conversation that makes you feel like you are part of it. This is the magic of podcasts. In the last few years, podcasts have become trusted companions, heard while commuting, cooking, walking, or winding down. And in India, the world's third-largest market, the medium is only just hitting its stride. So, if you have ever wanted to create a podcast of your own, this is where your journey begins.
Led by Senior Podcast Partner Manager, Spotify India Rituraj Singh, this immersive workshop will guide you through the different stages of podcast creation. Learn how to develop your voice, cover audience, and build a show from the ground up. Across three focused sessions, explore formats and genres, how to think about content, and draw out a plan for publishing and marketing your podcasts. The workshop also includes a live demo of the Spotify for Creators app and a guest session with Co-founder, The Food Matters Group and Host, Speak Greasy Podcast Gauri Devidayal who will share insights from her creative journey.
Join us to shape your stories into sound and share them with the world, one episode at a time.
Highlights:
Breaking down the building blocks of podcasting, from design and tone to structure and genre.
Brainstorm your idea and map out the steps needed to bring it from concept to creation.
Refine your content strategy, audience engagement, and programming flow.
Gain hands-on experience with the platform tools through a live walkthrough of Spotify’s publishing interface.
Learn SEO strategies and marketing techniques to help your content reach the right audience.
Note: Avid Learning workshops are now ISO 29993:2017 certified — an international standard for non-formal education and training services.
Receive certification of participation for the workshop.
Rituraj Singh leads Podcast and Creator Partnerships at Spotify India, with a focus on empowering podcast creators, and evangelizing the medium across the country. He drives both on- and off-platform interventions, including marketing campaigns, content promotions, and tailored growth strategies for creators at every stage—from aspiring voices to established names. Rituraj has spearheaded numerous initiatives aimed at creator education, acquisition, engagement, and monetization, helping shape a strong podcasting ecosystem. He plays a key role in making Spotify the preferred platform for podcasting in India.
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Gauri Devidayal is a law graduate from University College London and a Fellow of the Institute of Chartered Accountants England & Wales. She left her tax consulting career to co-create The Table, a renowned restaurant in South Mumbai. Her journey into hospitality, despite no prior experience, led to numerous accolades including being rated #78 on Asia’s 50 Best Restaurants in 2023. Gauri is also the co-founder of Magazine St. Kitchen, The Table Farm, Mag St. restaurants and bakery, and Iktara. She has hosted podcasts like 'The Colaba Cartel', 'This Round Is On Me', ‘Women On Top in India’ and most recently ‘Speak Greasy’. She has also co-authored a tell all story of the behind the scenes of the restaurant business called 'Diamonds for Breakfast'. As one of India's few women restaurateurs, she juggles her roles as a businesswoman and mother with equal fervor, recognized in Forbes India’s 120 Leaders of Change and GQ’s 50 Most Influential Young Indians. Gauri's passion for food and travel extends to her writing for various publications.
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A podcast is a series of multiple episodes in an audio or video format. These are mostly based on a particular theme in different formats, like stories, interviews, conversations, and educational discussions.
Main Elements of Making a Podcast
The process of creating a podcast can be divided into several phases: planning, setup, recording and production, post-production, and distribution and promotion.
A podcast can be broadly divided into three segments: the introduction, the main segment, and the conclusion. It is crucial to decide on a unique theme or topic for making a podcast. A well-written script and a well-planned structure that keep the audience engaged are vital. When designing a podcast, it is essential to foster a sense of community and maintain a connection with the audience by making the podcast more interactive and responding to audience comments and feedback. Good storytelling that injects more life and humour through podcast conversation ensures the comeback of audiences. Another significant element to consider when creating a podcast is instilling values through actionable advice, which keeps the content engaging and helps listeners/viewers relate to and apply it in the real world, looking forward to the next episode.
Testing, recording, saving files, editing, adding imagery for marketing and branding, uploading the file and sharing it on the platform are all crucial steps in making a podcast.
Genres and Formats of Podcasts
A podcast can be divided into multiple genres and subgenres. These include:
Comedy - a genre that aims to make listeners laugh; Drama - in this genre, the podcast is based on dramatic stories which can also be fictional divided across multiple episodes; Game Show - a podcast hosting a competition with host and contestants; Health and Fitness- a informational podcast on excercise, lifestyle changes, diet, diseases, yoga, sports, mental healthcare, etc; Inverstigative Journalism - a podcast in which true stories are uncovered based on different issues of the society; Politics - as name suggested a podcast for discussimh politics related information; News- based on loca, nation and global news; Pop-Culture - a podcast on films, tv shows, music, and modern day themes; Religion - discussion od religious scriptures, stories, spirituality; Self Help- helps audience for making better decisions by focusing on discussion like mental health, work-life balance, relationship, finance, etc; Sports and Crime.
The basic formats of a podcast include the interview format, in which a host invites a guest and asks questions on a them, making an interesting conversation; a monologue/ solo format podcast where a single speaker presents a range of episodes on various topics. The most engaging format of a podcast is the storytelling format. When a podcaster uses pre-existing content to create a new podcast, it forms a repurposed podcast format. Lastly, we have bite-sized podcasts, which are short 10-minute podcasts.
Trending Podcasts
The popular genres of podcasts in India include self-help, comedy, spirituality, business, leadership, and finance. Some of the most popular podcasts in India include The Bhagwat Gita, The Daily Brief, The Print, The Stories of Mahabharata, Desi Crime Podcast, and many more. Figuring out with Raj Shamani, The Ranveer Show, and On Purpose with Jay Shetty are some of the most-watched podcasts on YouTube in India. The Joe Rogan Experience, Crime Junkie, Anything Goes with Emma Chamberlain, The Mel Robbins Podcast, The Past Weekend w/ Theo Von, Armchair Expert, SmartLess and The Diary of a CEO are a list of thought-provoking, entertaining, inspiring, motivating podcasts trending globally.
