This annual symposium brings together government, practitioners, educationists and corporate leaders, to share best practices, discuss key policy interventions needed to leverage the sector, and document insights and learnings, across India’s diverse culture and creative sector.
Join us for the following sessions to propel India’s creative ecosystem forward:
· Cultural Platforms and Public Spaces for the Creative Economy
· The Arts, Science, and Economics of the Creative Economy
· Arts Education: Shaping the Creative Leaders of Tomorrow
FICCI Art and Culture Committee
FICCI Tourism has been working closely with the Ministry of Tourism, the Government of India, and the Tourism Departments of various State Governments to promote tourism and investment in tourism infrastructure. This involves undertaking various platforms, and special initiatives, and addressing key issues to catalyze policy changes at both the international and domestic levels.
The contribution of the travel and tourism industry to global GDP stands at about 10.4%. In most nations with advanced travel and tourism sectors, this industry contributes more than 13% to their respective GDPs. According to the World Travel & Tourism Council, India is also on a high growth trajectory, projected to grow at an estimated CAGR of 7.1% in terms of GDP contribution over the next decade.
According to the World Travel & Tourism Council, India ranked 7th among 185 countries in terms of the travel and tourism sector’s total contribution to GDP in 2017. The tourism industry contributed 9.4% of the GDP and generated 8% of the total employment in the country in that year, making it one of the largest industries in the service sector.
Foreign Tourist Arrivals (FTAs) in India crossed the 10 million mark for the first time, standing at 10.1 million with a growth of 15.6% over 2016. The Government of India has set a target to increase India’s share of FTAs in international tourist arrivals to 1% of global tourist arrivals by 2020 and 2% by 2025.
Cultural and Creative Sector
The culture and creative industries span a range of diverse fields from architecture, music, heritage, and advertising creating amazing business opportunities. Freelance artists and creative minds and art dealers, agents, and gallery owners who have set up micro-enterprises form a part of these industries. The representatives from these industries whether they are authors or filmmakers, designers or architects, or people working with technology focus on quality, cultural diversity, and creative renewal. The cultural and creative industries are growing at a rapid rate providing opportunities for small businesses and even freelance artists and also ensuring the growth of an innovative and creative knowledge-based economy.
Creative Tourism
The term “Creative Tourism” first originated around the year 2000 and was coined by Crispin Raymond and Greg Richards. The main purpose behind this initiative was to create a more rewarding and engaging way of traveling through diverse activities and interaction mediums with the communities in a place one visits and combat the negative impacts of traditional tourism. Authentic and unique experiences remain the key aim in the case of creative tourism, as opposed to mass tourism which focuses on standard output for the tourists. This kind of tourism experience ensures the incorporation of various creatively designed participatory activities for tourists while making sure to utilize the resources available in the nearest environment and surroundings while empowering the local communities including women and youth and making them self-reliant and creating a long-term sustainable practice.
Cultural Infrastructure
The consumption and access to arts and culture in our everyday lives have a huge impact on our physical and mental growth. It is very crucial to recognize the significance of art concerning its role in entertaining us, moving us, inspiring us, and how it forms an important part of our identity as individuals, communities, and as a nation. The cultural infrastructure includes two types of buildings, structures, and places: the first where art/culture is consumed, experienced, exhibited, sold, like in museums, galleries, theaters, cinemas, libraries, music venues, and historical cultural sites; and the second where it is produced, including places of cultural production by artists, performers, makers, manufacturers, or digitally inducing creative workspaces, performing arts rehearsal spaces, music recording studios, film and television studios (Isabella Duffield). Arts funding and development of these infrastructures in an organized and transparent manner, along with increased participation of the local communities, will lead to the growth of the sector.