Creative Algorithms: How to Ace Your Writing Using Generative AI

Workshops / Masterclass
Saturday, 8th June 2024
From 10:30am to 4:00pm (IST)
Rs. 2000/-


The pen was once mightier than the sword, but in today's age, the keyboard reigns supreme as the writer's most influential tool. Thanks to the groundbreaking Generative Artificial Intelligence (GenAI) tech, the world of writing is undergoing a paradigm shift. From academic assistance to corporate communications, from fictional screenplays to technical documentation, cutting-edge language models are actively assisting with writing.

Learn to harness GenAI as a creative collaborator in a full-day workshop with Author and Director, Scratch Content Sapna Gupta. From crafting compelling narratives to generating innovative ideas, understand the power and limits of AI in transforming how you write. Our Guest Speaker will share insights on blending artificial intelligence with human editorial expertise to streamline editing. The immersive workshop will equip you with techniques to manage time better as you hone your skills guided by AI tools tailored to your unique writing style.

Join us to leverage the power of GenAI to write smarter, and not just harder.

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Creative Algorithms: How to Ace Your Writing Using Generative AI
Creative Algorithms: How to Ace Your Writing Using Generative AI
Creative Algorithms: How to Ace Your Writing Using Generative AI
Creative Algorithms: How to Ace Your Writing Using Generative AI


Sapna Gupta

Sapna Gupta

Author and Director, Scratch Content

Named the ‘Creative Entrepreneur of the Year’ at the Women Entrepreneurship Conclave and Awards 2022, Sapna is a writer, entrepreneur, and generative AI enthusiast. She is the Author of Staged - a book on the live entertainment industry of India. With over a decade and a half of domain expertise in live experiences and creating medium-agnostic communication, Sapna believes in journeying with brands and consumers. Currently at the helm of an award-winning start-up, Scratch Content, she has worked on content strategy and execution for some of the biggest brands in India and overseas. Born in Mumbai, Sapna has spent her formative years in Kolkata before moving back to Mumbai to pursue her passion for content and communication. Sapna is currently working closely on social initiatives and sustainability, alongside speaking, teaching, and running Scratch Content.

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Meru Gokhale

Meru Gokhale


Meru Gokhale is a seasoned publishing professional with two decades of experience in the literary world. Former Publisher of The Penguin Press Group in India, Gokhale has worked with writers such as Salman Rushdie, Amitav Ghosh, Ramachandra Guha, Jhumpa Lahiri, and Dr. Siddhartha Mukherjee, among many others. She is currently building Editrix, an AI-powered editor. Editrix is a platform that combines the power of artificial intelligence with the nuance and insight of human editors. Editrix goes beyond simple grammar and style corrections, providing intuitive, context-aware suggestions, developmental editing, and in-depth feedback that aims to support and enhance the work of human editors. This innovative approach streamlines the editing process, saving time and resources while maintaining the highest standards of quality and accuracy.

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Press Coverage

Writing Workshop

Writing Workshop

Sunday, June 2, 2024 Free Press Journal
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What is Generative AI?

Generative AI encompasses a group of algorithms capable of creating new, realistic content, such as text, images, and audio, using foundation models as a basis. These foundation models are large neural networks pre-trained on vast amounts of raw, unstructured, and unlabeled data. Training foundation models involve extensive deep learning processes, where practitioners expose algorithms to diverse datasets to capture underlying patterns, relationships, and structures.

The result is a complex neural network containing numerous parameters, essentially encoded knowledge from the training data. With this groundwork laid, these foundation models can be adapted for specific purposes by using smaller, task-oriented datasets in a process known as fine-tuning. This fine-tuning enables the application of generative AI in various contexts, including language generation, image creation, and audio synthesis.

However, generative AI is not without risks. Outputs from these models can appear accurate and credible while containing misinformation or reflecting societal biases. Moreover, they can be exploited for unethical or illegal activities. Ensuring the ethical use and reliability of these models requires careful training and ongoing monitoring. Addressing these risks is key to harnessing the potential of generative AI while mitigating its drawbacks.

What are Large Language Models?

Large language models (LLMs) are sophisticated deep-learning algorithms designed to comprehend and generate human language. They consist of intricate neural networks, typically comprising an encoder and a decoder, that can analyze text, recognize patterns, and produce coherent and contextually appropriate responses. By leveraging extensive pre-training on vast datasets, these models are capable of understanding a wide range of language-related tasks, from generating text and classifying content to answering questions and creating code.

LLMs have found applications across various domains, from copywriting and knowledge base management to chatbots and virtual assistants. These models are also used for research support, content creation, and language translation, with well-known examples including OpenAI's ChatGPT-3, Meta’s Llama, Google’s Gemini, Cohere’s Command model, and LightOn’s Paradigm. As natural language processing technology continues to advance, LLMs are expected to play a pivotal role in driving innovation and shaping future AI applications.

What is Prompt Engineering?

As generative AI models gain traction, the art and science of prompt engineering have become indispensable. This discipline revolves around creating well-thought-out inputs, known as "prompts," to guide AI tools toward desired outcomes. Prompt engineering blends logical reasoning, coding, and creativity, enabling skilled engineers to extract the best from AI systems. These experts analyze and synthesize text, interact with users via chatbots, automate robotic processes, and even create 3D models and robot instructions.

Skilled prompt engineers understand both the potential and limitations of AI models, tailoring prompts to highlight their strengths while mitigating weaknesses. By carefully designing prompts, engineers can help AI systems achieve more accurate, efficient, and creative results. Ultimately, effective prompt engineering empowers generative AI to tackle a broader range of tasks with enhanced precision and versatility.









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