Avid Learning is proud to partner with BRIDGES 2024 by RARE from April 4th to 6th at The Roseate, New Delhi. Positioned as a change makers’ collective, BRIDGES showcases individual hoteliers, small indigenous hospitality groups, destinations, and experiences exemplifying tourism as a ‘force for good.’
At the festival Avid Learning will present 'Creative Tourism : Museums as a Muse' The conversation will explore the realm of creative tourism, where innovation and inspiration converge in the vibrant spaces of museums. Museums, often revered as cultural sanctuaries, transcend their traditional roles, emerging as dynamic hubs that spark creativity and ignite the imagination of travelers. Discover how museums serve as catalysts for a unique form of tourism that goes beyond the conventional, inviting visitors to actively engage with art, culture, and their creative potential.
Sustainable Tourism
Sustainable tourism is a form of travel that aims to have more positive impacts than negative ones, especially concerning the environment, economy, and local communities. This type of tourism focuses on protecting the environment, natural resources, and wildlife while also providing socio-economic benefits for the communities living in tourist destinations. Some of the main responsibilities of sustainable tourism include the conservation of cultural heritage and ensuring that it is preserved for future generations. By doing so, not only does it benefit the local community by providing jobs and income from tourism activities, but it also helps create inclusive and accessible tourist opportunities for all. Sustainable tourism can create mutual benefits for both tourists and the local community. Tourists get to experience authentic cultural experiences while contributing positively to the local economy. At the same time, local communities are empowered through economic opportunities while preserving their heritage and environment.
The global demand for sustainable tourism services is expected to exhibit a compound annual growth rate (CAGR) of 23.8% between the decades of 2024 to 2034. The net revenue generated from this industry share is estimated to reach a value of nearly US$ 12,815,005 million by 2034. The share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be 2% to 5%.
Creative Tourism
Creative Tourism is a concept that has been gaining recognition since 2006 when UNESCO defined it as "travel directed toward an engaged and authentic experience, with participative learning in the arts, heritage, or special character of a place, and it provides a connection with those who reside in this place and create this living culture." This form of tourism not only benefits travelers by offering them unique and interactive experiences but also contributes to the preservation and promotion of local cultures and traditions. It fosters connections between visitors and residents, encouraging cultural exchange and understanding. Creative tourism allows travelers to delve into the essence of a destination by actively participating in its cultural activities, workshops, festivals, or artisanal practices.
Role of Museums in the Growth of Tourism
Museums, cultural organizations, and heritage
sites play a vital role in the tourism industry by offering visitors a glimpse
into the history, culture, and contemporary life of societies. These
attractions serve as unique storytellers that not only entertain but also
inform, educate, and inspire those who visit them.
According to a 2021 UNESCO Report, there are approximately 103,842 museums
worldwide, with India being home to more than 1,200 museums, as stated by G.
Kishan Reddy, the Union Minister of Tourism, Culture, and Development of the
North Eastern Region of India. The global museum market is expected to generate
USD 17.23 billion by the end of 2029, up from USD 7.48 billion in 2022.
By actively engaging with the tourism market, museums can expand their audiences, increase revenue streams, and enhance their relevance in today's digital age. Through partnerships with municipalities, tourism associations, and other cultural institutions, museums can create immersive experiences that appeal to both domestic and international tourists. Collaborating with local authorities can help museums tap into resources for marketing initiatives and infrastructure improvements that enhance visitor experiences.
Leveraging technology and digital platforms, these institutions can reach a wider audience beyond their physical locations. Furthermore, forming stronger partnerships with tourism associations enables museums to participate in joint promotional campaigns and events that attract more visitors. This collaborative approach benefits museums and contributes to the overall growth of the tourism industry.