Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence

Visual Arts
Cinema
Panel Discussion
Wednesday, 20th March 2024
From 6:30pm to 8:00pm (IST)
Free

Details

Did you know that A.R. Rahman utilized artificial intelligence (AI) to revive the voices of the late singers Bamba Bakya and Shahul Hameed for the song Thimiri Yezhuda featured in the recent release Lal Salaam?

National Gallery of Modern Art, Mumbai, Ministry of Culture, Government of India, and Avid Learning present Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence. A journey behind the scenes with our diverse panel of experts to experience how AI is reshaping the cinematic landscape. Explore the evolution of traditional scriptwriting, where algorithms seamlessly interlace compelling narratives. Delve into the domain of AI-infused marketing strategies, anticipating audience preferences with exceptional precision. Learn how casting decisions are now streamlined through extensive dataset analysis, ensuring the perfect fit for each role.

Join us as we walk the red carpet into the future of filmmaking and decode the profound impact of AI on the world of cinema.


Read Press Release

Gallery

Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence
Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence
Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence
Lights, Algorithms, Action – Reimagining Cinema with Artificial Intelligence

Faculty

Smriti Kiran

Smriti Kiran

Founder, Polka Dots LightBox

Smriti Kiran is an independent creator, media consultant and thought leader with over 25 years of experience in the Indian film industry. She is the founder of Polka Dots Lightbox, a company dedicated to developing and creatively steering narratives for film and series, shaping concepts for broadcast and digital, discovering and spotlighting talent, building festival, marketing and social media strategy for film projects, putting together creative and organisational blueprint for cultural institutions, film events, content and creative strategy for production houses, curating and creating film programmes and communities, and leading key conversations around content and trends in the industry.  A vocal gender equality champion, she is committed to strengthening Maitri: The Female First Collective that she created in early 2022 in partnership with Amazon Prime Video.  Smriti worked as the Artistic Director of Mumbai Film Festival and Mumbai Academy Of Moving Image. Under her leadership the festival evolved into a cutting-edge entity, programming the best of global cinema, discovering new talent and fertilising the local cinematic landscape for visibility, growth and opportunities. She launched the prolific and one-of-a-kind Year-Round Programme at MAMI that slowly built a large, passionate, dedicated multi-city film community across India. Smriti conceptualised the unique Word-to Screen market that connected the Indian literary world with the Indian film industry. At MAMI she also introduced the industry programme that had top-of-the-line film professionals from around the globe participate in hyper-curated mentorship sessions with local talent. She is the creator and host of the clutter-breaking digital properties Dial M For Films, Writers’ Block, Storytellers Are Us and How to Build A Woman. Smriti has served on multiple international film festival juries (Jerusalem International Film Festival, Cairo International Film Festival, Munich International Film Festival), conducted and participated in global conversations on film, and curated for global platforms. She was one of the eight industry experts invited to decide on the Array Google feature film grant for the underrepresented last year. Passionate about the discourse on cinema, Smriti was the Creative Director on The Front Row and Star Verdict. Both shows brought discerning and nuanced conversations around cinema into the mainstream. In the spirit of buoying credible journalism in cinema she co-founded Film Companion in 2014. An avid believer in the power of narratives, she wrote the screenplay book of the record-breaking film 3 Idiots and produced the screenplay books of auteur extraordinaire Guru Dutt.

Read more
Harikrishnan Pillai

Harikrishnan Pillai

CEO and Co-Founder, TheSmallBigIdea

Harikrishnan Pillai is the CEO and co-founder of TheSmallBigIdea, a full-service leading independent digital agency. Being a marketing head to brands before he set off on an entrepreneurial journey, Hari understands the pain point of consistency and quality of service delivery with service providers. Armed with an MBA and a diploma in Innovation and Design from Sweden, Hari started his career with ZEE TV in the marketing team. Hari worked on some iconic shows like Jhansi Ki Rani (which brought back period drama on TV) & Pavitra Rishta (which helped ZEE regain the 9PM slot), Dance India Dance (the show that changed the future of dance reality shows in the country) & ZEE Cine Awards (Singapore). After a few successful years at ZEE, Hari moved as a brand lead for Thrill, a Joint Venture between Reliance Broadcast Network Limited and RTL Europe. Hari wears multiple hats of that of an early-stage investor with an ed-tech startup, Talestroke Institute and that of speaker on youth issues, innovation and leadership. He has been a jury member for Promax India and India Radio Forum for multiple editions. He has been a speaker at multiple CII Industry-Education forums speaking actively about the need for industry-academia connect. He has been on the academic boards for media studies at Somaiya Institute of Management Studies & Research and does occasional lectures/workshops at various B-Schools in Mumbai. He has been associated actively with the Rotary International for over a decade and has held critical positions in state and national councils of Rotaract. He started various iconic projects supporting education for the underprivileged and has set up libraries in various schools in Mumbai under project Granthalay.  

Read more
Devdatta Potnis

Devdatta Potnis

Chief Executive Officer, Animeta Pte. Ltd.

Devdatta Potnis has 17 years of experience across different areas within the media content business - from producing & financing original content for all leading OTT & Pay TV platforms to marketing of films & branded entertainment to celebrity management across organizations like Star, Viacom18, Balaji, Reliance, Cosmos-Maya among others. As Chief Growth Officer at Cosmos-Maya, he closed $100+ million content commissioning deals for 25 global TV series, expanding the studio to 1000+ members. He forged a global network, enabling content sales in 120+ countries and launched a YouTube network with 35 channels, amassing 90 million+ subscribers and 50 billion+ views. As the CEO of Animeta, he is fully committed to revolutionizing the Creator Economy with an AI-powered, scalable, and long-tail-driven Creator Tech Product. His passion for content creation drives this endeavor, complemented by his exploration of language through poetry vlogs and prose writing.

Read more
Prateek Arora

Prateek Arora

Indian Sci-Fi Creator, Screenwriter, and VP of Development, BANG BANG Mediacorp

Prateek Arora is a writer experimenting with AI image-making to generate new fictional worlds and alternative realities. He works in the entertainment industry and his work is heavily informed by that context. His initial engagement with image-making was as a street photographer while studying in Delhi. Prateek’s work examines the impact of popular culture on memory and identity, technological progress as an index of cultural change, and the potency of genre cinema as a conduit for otherwise repressed or censored ideas. Prateek’s work has been featured in publications such as Homegrown, Grazia, Designboom, and WePresent. Prateek’s first solo show Rocketganj opened in November at the Photoink gallery in New Delhi and his work has been exhibited at India Art Fair, Art Mumbai and PhotoVogue Milan

Read more
Vishal Bhalla

Vishal Bhalla

Co-founder & CTO, Fourie

Vishal Bhalla is the Co-founder and CTO at Fourie. Vishal graduated from the Technical University of Munich with a major in Artificial Intelligence (AI). He has published 5 research papers in Natural Language Understanding (NLU) and is a reviewer at workshops of top peer-reviewed international Machine Learning (ML) conferences. Vishal interned with auto co-pilot teams at BMW and NVIDIA to further research on in-car AI assistants and later accelerated his global applied AI experience by dabbling in his own entrepreneurial ideas. He was the founding member of Elia, a language learning startup and has also worked at Amazon to launch Hindi for Alexa. Vishal is attracted by the myriad possibilities at the intersection of art, science and society to come up with alternative narratives. Vishal’s first foray into writing was with sports reportage across a few digital portals and he hopes to someday complete his (non AI written) fiction story!

Read more

Collaborations

National Gallery of Modern Art
National Gallery of Modern Art
75 Azadi ka Amrit Mahotsav
75 Azadi ka Amrit Mahotsav
Ministry of Culture, Government of India
Ministry of Culture, Government of India

Event Video



Press Coverage

Reimagining Cinema's future

Reimagining Cinema's future

Sunday, March 17, 2024 Mid-Day
Read more
Reimagining Cinema

Reimagining Cinema

Sunday, March 17, 2024 Sunday Mumbai Mirror
Read more


Blog

Evolution of Technology in Film

Film as a medium has evolved drastically over time. The initial films were in monochrome shades, and it was only during Georges Méliès’ time that two or three-color systems were introduced around the 1900s. The Wizard of Oz was one of the first films to start using a three-color system during the 1930s. Walt Disney released the first animated feature film in color, Snow White and the Seven Dwarfs, in 1937. The first movie to have sound was The Jazz Singer in 1927. The introduction of color and sound to the movies carried the medium forward and paved a new direction for the incorporation of technology.

 

Applications of Artificial Intelligence (AI) in Films

AI has been integrated into the process of making films at different stages. AI is used to write scripts and assist with pre-production, character creation, subtitle creation, movie promotion, editing, casting actors, predicting the success of films by analyzing the script, music composition, and even advertising and target marketing. Jasper AI, ChatGPT, Quill Bot, Grammarly, Dramatron, and Rytr are used for AI writing and story development. Adobe After Effects, Nuke’s Copy Cat, Runway, and Move are AI VFX tools. The AI tools used for editing and transcription include Adobe Premiere Pro, Descript, EditingTools, Blanc, Recut, TimeBolt, Nova AI, and Veed.io. Color grading can be done with AI tools like DaVinci Resolve Studio and ColourLab AI.

 

Future of Film Technology

The film industry is undergoing a noticeable technological transformation, marked by its embrace of new technologies and techniques. The integration of AI in various stages of filmmaking is revolutionizing the way we create, experience, and consume movies. AI is leaving an indelible mark on the silver screen from pre-production to post-production. The potential of movie-making with advanced editing and recording software, 4K and 3D movie technology, drones, and more will see immense growth as technology assists humans with automated and data-driven decisions, ensuring efficient business with an increase in operations and revenue while reducing labor costs. AI will continue to play an increasingly significant role in shaping our movie-going experiences. From personalized recommendations based on individual preferences to virtual reality experiences that fully immerse us in the story, it will elevate the art of filmmaking to new heights.

 

AI in Indian and Global Cinema

Cinema enthusiasts are experiencing the future through the exciting blend of technology and storytelling in movies. In the upcoming Tamil movie called 'Weapon,' AI has been used to create a younger version of a living actor. On a global level, movies like 'Ex Machina' have explored thought-provoking themes surrounding artificial intelligence itself. The 12-minute short film 'The Frost' is considered to be the first AI-generated film in the world. 'Thank You for Not Answering,' 'PLSTC,' 'Given Again,' 'Expanded Childhood,' 'Critterz,' and 'Suspring' also used AI filmmaking tools. As technology continues to evolve at an exponential rate, we can anticipate mind-bending narratives that delve into concepts such as virtual reality experiences or even entirely AI-generated scripts.


UPCOMING EVENTS
Subscribe to
Newsletter