With the rapid evolution of Artificial Intelligence (AI) tools, human-centred design becomes the anchor for harnessing its potential effectively.
In this immersive workshop, participants will
dive into a five-step design thinking and creative problem-solving
process. They'll discover how to prioritise people at the heart of their
solutions, ensuring AI addresses real-world challenges.
Participants will engage in hands-on
activities, defining problems and creating prototypes for AI-driven solutions.
This approach will provide them with a better understanding of AI’s
capabilities and a framework to help them solve professional and personal
1. Master the 5 key phases of the design thinking process.
2. Learn AI's current potential in content creation and problem-solving.
3. Hands-on prototyping to apply your newfound knowledge in real-world scenarios.
4. Practical and creative problem-solving in both professional and personal spheres.
Students can avail Rs. 500 off using code DESIGN500
Sudhir is the Founder and Creative Director of BRND Studio, a design consultancy that specialises in creating digital products and experiences that drive customer satisfaction and business growth. He has been honing the skill of design thinking for 30+ years, working on product and system challenges for Fortune 500 companies like Walmart, Amazon and Coca Cola, among others. He worked at Symbol Technologies (bought by Motorola) for 12 years, eventually serving as Director of Design.Sudhir teaches Interaction Design at the IDC of IIT-Bombay. He regularly conducts workshops and teaches at top-tier design schools in India such as NID and international institutes like Pratt.Sudhir has served as a juror at CES and IDEA, USA. He holds 21 patents and has won multiple design awards. In his free time, he enjoys football and high-altitude hikingRead more
Tim Brown, CEO
and President of design company IDEO defined Design Thinking as “a
human-centered approach to innovation that draws from the designer’s toolkit to
integrate the needs of people, the possibilities of technology, and the
requirements for business success”. Design thinking focuses on the solution and
is user-centric instead of the problem itself. A significant aspect of design
thinking is that is user-specific and it requires asking questions such as ‘Who
will use this product/service?’ and ‘In what ways will the solution impact the
user?’. The four principles of design thinking include The Human Rule, the
Ambiguity Rule, the Redesign Rule and the Tangibility Rule.
involved in Design Thinking
consists of roughly five phases which include: i)Empathise ii)Define iii)Ideate
iv)Prototype and v)Test. The first step is to ensure that we understand the
problem in depth along with observation and engagement with the user. The next
step includes the organization of the information collected in the previous
phase and defining a problem statement followed by a structured approach to
solving it. The ideate phase allows creative explorations to resolve the issue.
The curation of the best ideas and their implementation forms the basis of the
prototype phase. The last phase uses an iterative methodology and decides the
best solution from the previous stage that can be used as the end solution.
Advantages of Design Thinking
majorly focuses on problem-solving while understanding the context and ensuring
continuous engagement with people. It enables overcoming creative challenges
while meeting customer requirements. The principles of design thinking also
focus on experimentation and overcoming cognitive fixedness. Another benefit of
design thinking is that it focuses on increased product usability and
innovative output. It is widely used in multiple domains and fields in the
current times including sales, marketing, education, healthcare, customer
services, and even in the creative and design industries.
Incorporation of Technology and AI in Design Thinking
relationship between Technology and Design Thinking is intertwined and
interdependent as different mediums and tools of technology have increased the
scale and speed of problem-solving at the same time we see it is with the use
of design thinking that technology has become more accessible and
user-friendly. Some experts state design thinking as a social technology in
itself that emphasizes various aspects like field anthropological research,
experimentation, use of diverse perspectives, and redefining problems. In the
era of AI, the application of design thinking processes is even more widely
accepted and used.