What AI & Design can do - A Design Thinking Workshop

Visual Arts
Design, Creativity
Workshops / Masterclass
Saturday, 7th October 2023
From 10:30am to 4:00pm (IST)


With the rapid evolution of Artificial Intelligence (AI) tools, human-centred design becomes the anchor for harnessing its potential effectively.

In this immersive workshop, participants will dive into a five-step design thinking and creative problem-solving process. They'll discover how to prioritise people at the heart of their solutions, ensuring AI addresses real-world challenges.

Participants will engage in hands-on activities, defining problems and creating prototypes for AI-driven solutions. This approach will provide them with a better understanding of AI’s capabilities and a framework to help them solve professional and personal challenges.


1. Master the 5 key phases of the design thinking process.

2. Learn AI's current potential in content creation and problem-solving.

3. Hands-on prototyping to apply your newfound knowledge in real-world scenarios.

4. Practical and creative problem-solving in both professional and personal spheres.

Students can avail Rs. 500 off using code DESIGN500

Read Press Release



What AI & Design Can Do - A Design Thinking Workshop by Sudhir Bhatia
What AI & Design Can Do - A Design Thinking Workshop by Sudhir Bhatia
What AI & Design Can Do - A Design Thinking Workshop by Sudhir Bhatia
What AI & Design Can Do - A Design Thinking Workshop by Sudhir Bhatia


Sudhir Bhatia

Sudhir Bhatia

Founder & Creative Director BRND Studio

Sudhir is the Founder and Creative Director of BRND Studio, a design consultancy that specialises in creating digital products and experiences that drive customer satisfaction and business growth. He has been honing the skill of design thinking for 30+ years, working on product and system challenges for Fortune 500 companies like Walmart, Amazon and Coca Cola, among others. He worked at Symbol Technologies (bought by Motorola) for 12 years, eventually serving as Director of Design.Sudhir teaches Interaction Design at the IDC of IIT-Bombay. He regularly conducts workshops and teaches at top-tier design schools in India such as NID and international institutes like Pratt.Sudhir has served as a juror at CES and IDEA, USA. He holds 21 patents and has won multiple design awards. In his free time, he enjoys football and high-altitude hiking

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Press Coverage

What AI & Design can do

What AI & Design can do

Sunday, September 24, 2023 Free Press Journal
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What AI & Design can do - A Design Thinking  Workshop

What AI & Design can do - A Design Thinking Workshop

Wednesday, September 27, 2023 urbanaut.app
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Human-Centred AI

Human-Centred AI

Sunday, October 1, 2023 Mumbai Mirror
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Design Thinking

Tim Brown, CEO and President of design company IDEO defined Design Thinking as “a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success”. Design thinking focuses on the solution and is user-centric instead of the problem itself. A significant aspect of design thinking is that is user-specific and it requires asking questions such as ‘Who will use this product/service?’ and ‘In what ways will the solution impact the user?’. The four principles of design thinking include The Human Rule, the Ambiguity Rule, the Redesign Rule and the Tangibility Rule.

Processes involved in Design Thinking

Design thinking consists of roughly five phases which include: i)Empathise ii)Define iii)Ideate iv)Prototype and v)Test. The first step is to ensure that we understand the problem in depth along with observation and engagement with the user. The next step includes the organization of the information collected in the previous phase and defining a problem statement followed by a structured approach to solving it. The ideate phase allows creative explorations to resolve the issue. The curation of the best ideas and their implementation forms the basis of the prototype phase. The last phase uses an iterative methodology and decides the best solution from the previous stage that can be used as the end solution.

Advantages of Design Thinking

Design thinking majorly focuses on problem-solving while understanding the context and ensuring continuous engagement with people. It enables overcoming creative challenges while meeting customer requirements. The principles of design thinking also focus on experimentation and overcoming cognitive fixedness. Another benefit of design thinking is that it focuses on increased product usability and innovative output. It is widely used in multiple domains and fields in the current times including sales, marketing, education, healthcare, customer services, and even in the creative and design industries.

Incorporation of Technology and AI in Design Thinking

The relationship between Technology and Design Thinking is intertwined and interdependent as different mediums and tools of technology have increased the scale and speed of problem-solving at the same time we see it is with the use of design thinking that technology has become more accessible and user-friendly. Some experts state design thinking as a social technology in itself that emphasizes various aspects like field anthropological research, experimentation, use of diverse perspectives, and redefining problems. In the era of AI, the application of design thinking processes is even more widely accepted and used.

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