Asad Lalljee
SVP, Essar Group, CEO, Avid Learning
Asad Lalljee is SVP, Essar Group, CEO of Avid Learning, a public programming initiative and creative platform under the Essar Group, and Curator, Royal Opera House, Mumbai. Asad brings several years of advertising, publishing, marketing, and business development experience, both in international and domestic markets. Prior to relocating to India, Asad worked for 14 years as one of the ‘Mad Men’ advertising executives on New York's Madison Avenue. He was with McCann-Erickson, and earlier with Hill Holiday, a subsidiary of advertising giant IPG.
Under Asad’s leadership, Avid Learning has distinguished itself with a wide variety of arts and cultural programming and is currently India’s leading cultural hub. AVID has grown its curatorial practice by leveraging international cultural collaborations through the diplomatic core and partnering with the existing ecosystem by creating opportunities at some of the country’s largest cultural platforms including Jaipur Literature Festival (JLF), The Serendipity Arts Festival and The Kala Ghoda Arts Festival. In 2022, Asad was co-opted as a member of the Kala Ghoda Association’s Executive Committee. He has been appointed as a member of the advisory board of the Mumbai Urban Art Festival for the year 2022-2023.
In 2016, Asad was appointed curator of the newly restored Royal Opera House, Mumbai for which he has successfully designed an avant-garde series of programs. With Asad’s guidance, the Royal Opera House, Mumbai has re-established itself as a performance space of international quality, a cultural venue par excellence, and a prime example of restored and renewed city heritage.
In 2018, Asad was inducted into the prestigious FICCI Art and Culture Committee as a distinguished member. FICCI is the largest and oldest apex business organization in Indian business with a glorious history of nine decades. Asad has co-convened foray conferences for FICCI’s Smart Cities, Art Cities IP in Mumbai, and Bengaluru.
In April 2020, he launched AVID ONLINE as a response to the pandemic and successfully presented 240 programs by March 2021. His curatorial choices demonstrate his passion for technology and new media. After introducing the Mumbai audience to the world of NFTs, Asad took Avid Learning to New York, where he kicked off Engendered, New York’s three-week-long exhibition by moderating a panel discussion on ‘State of the Contemporary: NFTs and the Global South.’ It was followed by moderating the opening session of Jaipur Literature Festival’s, New York edition: ‘Digital Entrepreneurship, Innovation, and the Cyber Future.’ Asad’s creative strategy has led to AVID developing a robust social media presence transforming it into an integral channel for learning
Asad holds a B.A. in Economics from St. Xavier's College (Mumbai) and an M.A. in Global Marketing Communications from Emerson College (Boston).
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