Sumeli Chatterjee
Head of Marketing, MTV India
"Sumeli Chatterjee, is the head of marketing, media and insights for MTV India and MTV Indies. With a career that spans over a decade, she brings with her a potpourri of rich experience across brand management, channel marketing, business strategy, portfolio management, sales planning and management consulting across several categories. She stepped into the entertainment industry in 2010 with MTV India. She has been a part of the core team driving MTV’s transition from a reality TV to a multidimensional brand and with a multiplatform presence. At MTV India, she has been instrumental in driving MTV’s brand equity through several new properties/shows, award winning marketing concepts and the recent launch of Pepsi MTV Indies as a platform to showcase independent sub-cultures. She has also co-authored several MTV Insights Publications including MTV Power of One, MTV Age of Sinocence and most recently, MTV The Curious Minds studies. A marketing and strategy specialist (MBA) from Indian Institute of Management, Indore, she started her career with Coca-Cola India where she has managed leading beverage brands - Thums Up and Maaza; and had also been a part of the core team responsible for New Product Development and Innovations.
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