Reading online directly competes with watching video, accessing twitter, instagram and other shareable content formats. So how does an emerging writer take advantage of different formats available to break through the digital noise? How do editors curate content across platforms to engage with readers? Join Former Country Head and Publishing Director of Harlequin India and Author, Amrita Chowdhury as she discusses writing and publishing for new digital formats. Amrita will be in conversation with Journalist and Founder-Editor at The Daily Pao, Amit Gurbaxani, who will add his perspectives on curating content for multiple formats, including longform, short form, and visual-text mashups. Together they will give an overview of the dynamics, opportunities, and challenges of composing and producing for networked digital formats.
Amrita Chowdhury is the author of Breach, a cyber crime thriller, and Faking It, an art crime thriller. She has been an innovator, business strategist and publisher. She currently heads the business for DY Works, a brand strategy and brand design firm. She brings high energy leadership in building businesses and helping clients translate strategic and business imperatives into brand strategy. She has worked in US, Australia and India in diverse fields such as semiconductor innovation at Applied Materials, strategy consulting and Board advisory for Fortune 100 and FTSE 100 clients with AT Kearney in the US and Oppeus in Australia. She has led the India portfolio for two 100-year old brands- Harvard Business School and Harlequin. She holds a B.Tech. from IIT Kanpur ,an MS from UC Berkeley and an MBA from Carnegie Mellon University. She frequently writes on strategy and marketing in mainstream media and is a regular contributor to HuffPost. She holds 7 US patents for semiconductor manufacturing. She loves art, music and travel.Read more
Amit Gurbaxani is the co-founder and editor-in-chief of the Mumbai-centric website thedailypao.com. He has been a journalist for over a decade and a half, and has worked with and contributed to publications such as MumbaiBoss.com, Time Out Mumbai, NH7 and The Guardian, among othersRead more
Akshay is the co-founder and CEO of Skarma, a firm that creates platforms for creative and tech professionals, that will help build communities around branded content. Having previously been a creative and digital agency, Skarma has conceptualized and executed numerous campaigns for a wide range of top brands from around the country, including JSW, Google, Mumbai Indians, FC Goa and the Ministry of External Affairs. Prior to Skarma, Akshay founded ‘The Freedom Of Expression Movement’, a not-for-profit organization, channelling creative expertise towards social awareness. Currently, Akshay also mentors a few start-ups and is working towards launching a community incubator called ‘The Brewery’.Read more
"MBA marketing from NMIMS, 4.5 years at Google working with India's largest digital advertisers. Cofounded The Bohri Kitchen in January as a weekend venture, quit Google in August to work on TBK full time now as the Chief Eating Officer (Marketing, Strategy & Eating). Also founder of the Facebook closed group - Home Chef Revolution, where I consult home chefs and facilitate their growth where I can. "Read more
Yohaan is the founder of Funky Kitchen company, the hospitality start-up behind the gourmet artisanal ice-creamerie, Sucres Des Terres, and Kaboom - a newly launched ‘fast casual’ brand. The idea behind Kaboom is to build a network of community eateries that would serve food made using exceptional quality produce in a convenient ‘grab & go’ format. Previously, Yohaan was the Director of International Development for Which? Magazine, where he developed the group's market entry strategies for Eastern Europe, South East Asia and India. Yohaan has a BA in Communication Studies from York University (Toronto) and an MBA from INSEAD (Singapore & Fontainebleau).Read more