Design Thinking: Perspectives on Service Design

Sudhir Bhatia is the Founder and Creative Director of bRnd Studio, a
 boutique design consultancy that applies an integrative thinking process towards the development of business and product strategies for new and established markets. After graduating with a degree in Mechanical Engineering and Fine Arts
from the University of Rochester, Sudhir studied Industrial Design at the Pratt Institute, NY. Prior to consulting, he worked at Symbol Technologies Inc. for twelve years, eventually serving as Director of
Design Research, Human Factors, and User Experience. Sudhir has taught design at Pratt Institute’s Industrial Design Department, Syracuse University, Industrial Design Center, IIT Bombay, and the Indian School of Design & Innovation, Parsons Mumbai. He regularly conducts workshops on Design Thinking at AVID Learning as well as for corporates and NGOs in India. Sudhir has presented on the subject of Design, Design Research, Interaction Design and Design Thinking at a variety of forums. He has served as a juror for the Consumer Electronic Show and the International Design Excellence Awards (IDEA). His work has also been featured in several publications. He holds 21 patents and has won multiple design awards including two silver IDEAs for Design Research and Consumer Electronics.