National Gallery of Modern Art, Mumbai, Ministry of Culture, Government of India and Avid Learning present a panel discussion that will explore the origins, trajectories and adaptations of the Kitsch aesthetic and style in Mumbai from the perspectives of art, architecture, design and the culinary arts. Creative Director, Pavitra Rajaram Design, Brand Custodian, Sarmaya and Former Lead Designer, Good Earth Pavitra Rajaram, Co-Founder, Bombay Vintage Pankil Shah and Co-Founder, Plan B and Founder, Tappu Ki Dukaan Sneha Raisoni will be in conversation with Founder, Colours India & Freedom Tree Design Latika Khosla. This panel will trace the origins and evolution of Kitsch with respect to its growing presence in the city, as well as, shed light on the ever-changing nuances and aspects of this aesthetic while decoding the various design elements and themes, inspirations and influences, styles and trends of Kitsch in Mumbai.
Latika Khosla is the Design Director of Freedom Tree Design, a colour and trend studio based in Mumbai, India. The studio undertakes colour consultancies and design assignments in India and Internationally. Latika is on the board of the Color Marketing Group USA. She is the founder-organizer of Colors India, a cross industry open sharing platform where designers meet and discuss trends for the Indian marketplace. She is also the founder director of ‘Freedom Tree’, a wholly-Indian, colour-led lifestyle brand taking baby steps! Latika is an alumni of the National Institute of Design and has conducted trend workshops, in the far east, for middle eastern clients, in Europe and the US.Read more
Pankil Shah has been a part of the dynamic hospitality industry for over 12 years establishing brands such as Woodside Inn, The Pantry, Miss T and Bombay Vintage. Pankil believes that each space needs to have its own identity as opposed to copy pasting interior designs. Interiors have been a strong brand extension for all of his brands, be it the warm and comforting interiors at Woodside Inn with visuals that pay homage to the neighborhood or the French inspired space at the Pantry Cafe that speaks for its philosophy as a charming Café. At Bombay Vintage, colourful and bright design details have been carefully put together to capture the vibrancy of the cultures that came together to create Bombay.Read more
Pavitra Rajaram is the lead designer, the director of visual merchandising and head of content and creative strategy at Good Earth, India’s iconic luxury lifestyle brand. As part of the founding creative team, she has played a significant role in establishing the distinctive creative footprint of the brand. She is also the founder and creative director of Pavitra Rajaram Design, an award winning interior design firm. A long-time believer in the power of design led thinking in brand strategy; Pavitra also advises India’s leading paints and wallcoverings company Asian Paints on their décor strategy. Since 2017, Pavitra has been involved in setting up and managing a not for profit arts and culture archive called Sarmaya that focuses on experiences and programming both offline and online to engage younger audiences in the art of the Indian Subcontinent. Pavitra is a recipient of the INTACH award for space restoration, the EDIDA award for product design, and is on the prestigious AD100 list of the 100 best architects/interior designers in South Asia. Pavitra has a degree received magna cum laude from Smith College, USA.Read more
Sneha Raisoni After completing her Chartered Accountancy, Sneha Raisoni spent five years working in Mergers and Acquisitions at a boutique investment bank. In December 2009, she founded Tappu Ki Dukaan, a one-stop quirky gift store, which was born out of the need for a fun and affordable shop followed by a lifestyle store cum café, Roti Kapda Makaan. In 2015, she co-founded a brand called Plan B (www.yougotplanb.com), which is India’s first design focused children’s innerwear brand making comfortable and affordable underwear, boxers, vests and more with a USP of - What's On the Inside Counts.Read more