Kruti Saraiya
Creative coordinator Dharavi Design Museum on Wheels
Kruti Saraiya is a graphic designer/ typographer based in Mumbai. The focus of her practice has been to allow for a contemporary Indian design narrative to emerge to fill the gap between mtv kitsch and traditional Indian crafts. As a typographer, she sees her role in infusing context into letters and bringing the written word alive. Her strengths lie in working with scripts of Indian languages to create an equal space for them alongside English in urban India. Her commercial and experimental work celebrates the Indian aesthetic in a fusion of east and west. 'The key', she says, 'is to change our mindset from an either-or to an AND.’ Besides this her portfolio includes branding, packaging, editorial web and app design across verticals. Her client list includes Westland Publishing, Sula Wines, Rujuta Diwekar, Melange, Shiro, Hard Rock Café etc. She has been a speaker at the Indian Design Forum – IDF 2013 in Mumbai, the Behance Portfolio Review in Surat, a conference exploring ‘Design as a Global agent for social development’ in Amsterdam, the #Redefine conference by CII IWN MP in Bhopal and a panelist at the ‘Smart Cities, Art Cities’ summit in Mumbai. She has conducted several Typography workshops – ‘What’s Your Type’ at Dr. Bhau Daji Lad Museum and Type Talk at Design Day, to list a few. She was also a part of the core team to set up Design Museum Dharavi (2016) as the creative co-ordinator. Her work has also been published in International design magazines like Creative Review (UK) & Visible Language (USA) and on the online magazine – Desi Creative. She has also been interviewed for a podcast on Audiogyan about ‘Language and Typography’. She has exhibited in a group show ‘Pushpa Patha: The Flower Trail’ in gallery BMB, Mumbai. She graduated from the London School of Printing. She has worked with Rabia Gupta Designs, Mumbai and taught at Srishti School of Art, Design and Technology, Indian School of Design and Innovation (ISDI) and Ecole Intuit for several years. She currently has an independent design practice, works on projects for social change and conducts typography talks and workshops.
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